A video that I shot and art directed for Sainsbury's Snapchat. The ten-second video welcomes in Autumn by capturing the joy of eating straight from the pan. The video works primarily on Snapchat as you must turn the phone to expose the rest of the 115˚ of footage.

Snapchat loved the work and boosted the paid media value leading to 10m UK impressions (and counting). To date it’s been held up as best in class at Ad Week NY.

This was the first UK advert shot on spectacles and the second globally.
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